Client: Vania Limban Industry: Healthcare Services: Brand Strategy · Branding · Graphic Design · Identity · Rebranding · Slogan · Web Design · Web Development Project: Website rebranding CONTEXT Vania Limban is the most well Known Romanian Midwife. She organizes intensive course for parents-to-be. She helps pregnant women to have an easy and safe birth! She is very involved in the de-medicalisation of birth. Her areas of interest include childbirth education, pregnancy massage and teaching. She has been a practicing midwife since 1980 and recently Vania has launched her famous "Birth Preparation Course" in a new format! Her area of expertise includes educational programmes & gym & massage for pregnant women, moms, babies & kids and events for pregnant women, moms, babies & kids. CHALLENGE is a smart and friendly app that helps pregnant women, mothers and women to get help directly from midwife Vania Limban on every aspect of pregnancy, birth and intimate health. Founded in 2013, the website changed its strategy, clients and goals so the brand needed both strategic clarification and visual reinvention. SOLUTION Vania Limban needed clarification so Visualwise helped her define the brand. We kept the old visual brand identity that was already expressing the essence of and we redesigned the website adding a more mature, minimalistic and easy to use identity. Our initial design proposal was inspired by the divinity triangle that express tranquility, perfection, trust and balance. Our direction for approach was the combination of a handwritten brand name and an artistic representation of a triangular shape in a top view. The color palette was selected to show femininity and friendliness. Each detail had been carefully chosen and designed to demonstrate the care, affection and love she has for her clients.

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