Client: 438 Playhouse Production Company Industry: Professional Business Services Services: Brand Strategy · Branding · Illustration · Graphic Design · Identity Project: company branding CONTEXT 438 Playhouse Production Company is a trinity of inventive individuals set on using their professional know-how to enhance still or moving images of any kind. 438 aims to create an adequate service offering clients the highest quality of work with a comprehensive understanding of modern production. CHALLENGE Visual identity creation of an agency focused on video production. We have developed and created an innovative strategy for 438 brand identity, where the passion, creativity and inspiration are the platform for their activities. SOLUTION The logo should express movement and relate to reference the universe of video creation. The name "438" was inspired by a keyboard. In addition to transmitting the concept of movement, the logo is made from triangles. We created 3D visual graphic elements that can rearrange for different layout types. The stationery of 438 was focused on the triangle elements that were forming a playful and colorful pattern.